Seattle is about to host the world. With six FIFA World Cup matches on the schedule and fans flying in from around the globe, Seattle hotels are preparing for one of the biggest tourism events in the city's history.

The crowds have cleared from northern Italy and the Olympic medals have been packed away. 2026 delivers one of the most event-packed calendars in global sport.

Thirty-four percent of American travelers say they are likely to take an overnight trip to attend a sporting event in 2026. Twenty percent plan to attend a FIFA World Cup match, and 52% intend to travel overnight for cultural events such as concerts and festivals. Meanwhile, 47% are interested in touring Route 66 during its 100th anniversary year.