Only 45% of Americans will plan vacations with paid lodging, the lowest amount in six years. For many households, the question is no longer where to go, but whether they can afford to travel at all.

In 2026, many industry experts say luxury travel is less about doing or spending more, and more focused on quality of the experience and how the vacationers feel after the trip. While some travel predictions just point to places that look good on a map, a new hotel opening, a rare solar eclipse, or a growing culinary scene could be enough to move a destination onto travelers' short lists.

Sustainable travel is shaping how people plan their trips. About 83% of global travelers say it matters, and roughly 75% plan to travel in a greener way in the next year. About 81% are willing to adjust their behavior to reduce their environmental impact.

Travelers are no longer just asking where to go, but why. Hilton’s Trends Report notes the rise of the “whycation,” a move toward intentional travel that uses food and drink to foster culture and connection.