You spend 20 minutes editing a video, syncing the audio, and rewriting the caption three times before finally uploading it to TikTok, Facebook, X, Instagram, etc. Whether it's a 45-second clip of you around a campfire with family and friends, announcing a gym milestone, or weighing in on trending political discourse, the post-upload ritual is predictable. You close the app, wait two minutes, then reopen it. Zero engagement. Five minutes pass. Three likes: one from your aunt, two from automated bots. You refresh. Wait. Refresh again. A knot forms in your gut, a mix of rejection and creeping regret. You second-guess the video, your timing, and ultimately yourself. It's a low-grade erosion of self-esteem, looping through millions of minds every minute.