In 2026, many industry experts say luxury travel is less about doing or spending more, and more focused on quality of the experience and how the vacationers feel after the trip. While some travel predictions just point to places that look good on a map, a new hotel opening, a rare solar eclipse, or a growing culinary scene could be enough to move a destination onto travelers' short lists.

GZIRA, Malta, July 1, 2026 /PRNewswire/ -- SOFTSWISS has introduced new positioning and a refreshed visual identity in response to structural changes reshaping iGaming markets today. Insights from five years of SOFTSWISS iGaming Trends research show that operators increasingly expect technology providers to deliver more than software.