Economic headwinds, rising expenses, and tight budgets are weighing on the Zacks advertising and marketing industry, pressuring margins. Digital marketing and artificial intelligence surge being the saving graces, WPP, NEXN and QUAD are likely to be the frontrunners in the industry.

Quad/Graphics (QUAD) has been upgraded to a Zacks Rank #1 (Strong Buy), reflecting growing optimism about the company's earnings prospects. This might drive the stock higher in the near term.