Global science-led skincare brand COSRX joins the British Beauty Council as its first K-Beauty patron, strengthening its commitment to industry education, innovation and advocacy.
"WAVE" reimagines the iconic Baby Shark melody as an energetic electropop dance track with trap influencesJOOHONEY of MONSTA X features on the track, with choreography by TEAM SAME led by K-pop choreographer Young-jun ChoiA behind-the-scenes documentary chronicling Baby Shark Boy's journey and the making of his debut single is also set for release
WELLAGE has launched in Sephora stores across the U.S.Five bestselling products in Real Hyaluronic line will be availableThe brand will participate in pop-up event hosted by OLIVE YOUNG to engage local consumers through experiential marketing
- Students from 25 countries participated in the largest edition to date, engaging in global cultural exchange amid Budapest's rich historical and multicultural heritage
Board approves resolution on August 19 to repurchase and fully cancel 40 trillion won of treasury sharesDecision reflects the view that intrinsic value—driven by business competitiveness and cash generation capability—is underrepresented in current share priceLargest treasury share cancellation in the history of the South Korean listed companies; to be executed ahead of schedule within program periodCompany to expand shareholder return target from the previous "within 50% of cumulative FCF" to "over 50%"Parallel execution of share repurchases/cancellations alongside dividends; Fixed dividends and special dividends also under consideration to expand payouts
