Zumiez, Inc. ZUMZ highlighted the continued strength of its private-label business, with the highest penetration level in its history. The company’s private-label products accounted for 34% of first-quarter fiscal 2026 sales. Management stated that this sustained growth reflects the company's ability to identify emerging consumer trends and develop products that resonate with customers. In addition to driving customer adoption, the expanding private-label portfolio continues to support a stronger margin profile, reinforcing its importance as a key contributor to the company's overall performance.

The company reported improved profitability in the first quarter, with gross profit increasing to $61.3 million from $55.3 million in the prior-year period. Gross margin expanded to 31.7% of sales from 30% a year earlier, representing a 170-basis-point improvement. Management attributed the margin expansion primarily to a 70-basis-point increase in product margin, contributing to stronger overall gross profitability during the quarter.

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