Lamar Advertising Company LAMR has acquired the assets of AdSource Outdoor Advertising through the billboard industry’s second-ever UPREIT transaction. The acquisition, which closed on Aug. 12, had previously been disclosed during Lamar’s recent earnings call.

Through the acquisition, Lamar is adding more than 230 billboard faces across Louisiana to its portfolio. The newly acquired assets include 30 digital displays, further strengthening the company’s outdoor advertising presence in the state.

Originally published on zacks.com, part of the BLOX Digital Content Exchange.

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