Museum Tourism Is a $34.6 Billion Industry and These Cities Are Cashing In

And we humans do love a good story.

Museums tap into that instinct. They draw visitors as much for the shared experience as for the collections themselves. Something powerful happens when you stand before a masterpiece alongside someone you love.

Museums Boost Urban Economies Through Tourism

With a $59.34 billion valuation in 2025, the museum tourism industry has grown into one of the most significant draws for visitors worldwide, with analysts projecting the sector will reach $78.54 billion by 2029. These institutions are more than centers for cultural and historical displays; they are key contributors to urban economies through tourism.

Arts and cultural production in the U.S. contributed $1.2 trillion to the economy in 2023, representing 4.2% of GDP, according to the National Endowment for the Arts. Visitors who come to cities for their renowned museums spend money on accommodations, dining and shopping, boosting the local economy. Museums enhance the attractiveness of cities as travel destinations and are essential in generating tourism revenue.

Big Cities Aren't the Only Ones With Remarkable Museums

New York, Paris, London and other iconic cities may have some of the most famous museums, but countless others are scattered throughout America, dotting the landscape with history and culture.

Museums go beyond showcasing fine paintings. You'll find Jimi Hendrix's guitar in Seattle, Hank Aaron's 700th home run baseball bat in Kentucky, Albert Einstein's brain in Philadelphia and the Hope Diamond in Washington, D.C. Museums protect history, inspire imagination and educate generations.

Families make up a growing share of museum visitors as 44% of parents with minor children visited a museum in the previous year.

While visitors discover cultural treasures, many cities have unearthed a significant source of tourism revenue. In some areas, museum tourism brings in more revenue than any other sector, making the art of preserving the past a lucrative investment for the future.

Santa Fe, New Mexico

With more than a dozen museums, New Mexico's capital is a haven for art lovers. Visitors to the thriving art scene enjoy living history, cultural displays and collections, wartime memorabilia, contemporary art and more.

The most recently released Arts and Economic Prosperity 6 (AEP6) report confirms that museum tourism is a significant source of income for Santa Fe. According to the report, the nonprofit arts and culture sector generated $353.8 million in total economic activity in 2022 and continues to rise.

This spending — $99.6 million by nonprofit arts and culture organizations and an additional $254.2 million in event-related spending by their audiences — supports 3,828 jobs, generates $162.2 million in household income for residents and delivers $47.0 million in tax revenues to local, state and federal governments.

Among the notable museums in Santa Fe are:

• New Mexico History Museum

• Georgia O'Keeffe Museum

• Bataan Memorial Military Museum

• The IAIA Museum of Contemporary Native Arts

• New Mexico Museum Of Art

• Museum Of International Folk Art

• Palace Of The Governors

While not all cities boast the same numbers, museum tourism is a powerful catalyst for cultural and economic development in many communities nationwide.

Grand Rapids, Michigan

Underscoring the value mid-sized cities contribute to the museum industry, Grand Rapids has a thriving scene of its own. The town packs a serious punch regarding cultural offerings, from a presidential museum to a world-renowned sculpture garden.

Some of Grand Rapids' museums include:

• Frederik Meijer Gardens & Sculpture Park

• Gerald R. Ford Presidential Museum

• Grand Rapids African American Museum & Archives

• Grand Rapids Art Museum

• Grand Rapids Children's Museum

• Grand Rapids Public Museum

Seattle, Washington

The Emerald City is a strong contender for museum enthusiasts. In February, tourists staying at some Seattle downtown hotels enjoy a 50% discount on admission to numerous city museums as part of Museum Month. It’s a perfect opportunity for a cultural getaway on a budget, whether traveling with family, friends or a partner.

A selection of Seattle museums includes:

• Chihuly Garden and Glass

• The Museum of Flight

• Museum of Pop Culture (MOPOP)

• Seattle Art Museum

• Pacific Science Center

• Seattle Aquarium

• Seattle Pinball Museum

Minneapolis and St. Paul, Minnesota

With more than 50 museums ready for exploration, twin cities Minneapolis and St. Paul rightfully earn a place among the top cities known for their vibrant museum scene.

The "most explosive museum in the world" (Mill City Museum) sits within the remnants of the world's largest flour mill. Another highlight is a highly acclaimed art museum that ranks among the best in the United States. Together, these two cities offer an eclectic range of museum experiences.

Highlighted museums in Minneapolis include:

• Minneapolis Institute of Art (MIA)

• Science Museum of Minnesota

• Mill City Museum

• American Swedish Institute

• Walker Art Center

• Minnesota Transportation Museum

• The Bakken Museum

Scottsdale, Arizona

Often visited for its luxury hotels and resorts, the "West's Most Western Town" is a mecca for art and culture, holding a creative energy all on its own. Travelers and art enthusiasts enjoy museums and exhibitions that showcase everything from contemporary art to the spirit of the Wild West. This museum-rich city is one of the most family-friendly places in America and offers a multitude of attractions for guests of all ages.

Some of the notable museums in Scottsdale include:

• Scottsdale Museum of Contemporary Art

• Western Spirit: Scottsdale's Museum of the West

• Heard Museum

• Museum of Illusions

• Musical Instrument Museum

• OdySea Aquarium

• Taliesin West (Frank Lloyd Wright's winter home)

Louisville, Kentucky

Sports enthusiasts find a winning combination of American sports, culture and history in Louisville's lively museum district, also known as "Museum Row." Moreover, Louisville is known as the Bourbon Capital of the World. The city offers a variety of experiences with its many distilleries. Visitors can enjoy tours, tastings and immersive journeys that delve into the heritage of bourbon and whiskey.

A selection of museums in Louisville includes:

• Louisville Slugger Museum & Factory

• Muhammad Ali Center

• Kentucky Derby Museum

• Frazier History Museum

• Conrad-Caldwell House Museum

• Portland Museum

The United States Takes the Lead in Museums

Americans' love for a good story might be why the U.S. tops the list of countries with the most museums. The United States comprises nearly one-third of all museum institutions worldwide.

A good piece of art transcends words. A fabulous piece of art resonates deeply, compelling the viewer to unravel it and share in its story.