Revolve Group, Inc. RVLV is preparing to enhance its on-site search capabilities with an AI-driven visual search feature that will allow consumers to upload images and discover similar products from its assortment. Customers can upload a photo of a dress worn by a celebrity, and the technology would identify the exact item, if available, as well as display similar products on Revolve Group. The innovation is expected to improve product discovery while increasing customer engagement and providing greater fashion inspiration.

The company expects the new technology to enhance product discovery while driving greater customer engagement and fashion inspiration. It also expects the technology to serve as a foundational technology for future enhancements. Testing of the new search capability on the REVOLVE website is scheduled to begin in the coming weeks. Revolve Group sees significant potential for AI to enhance personalization and help deliver the right products to customers at the right time. While the company believes it already has strong personalization capabilities, management views AI's potential as still being at an early stage.

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