For Coinbase Global COIN, prediction markets are emerging as a new growth pillar, expanding the company’s addressable market and accelerating its transition into an “everything exchange.” Coinbase entered the prediction-market space in November 2025 through a partnership with Kalshi, a regulated U.S. exchange that enables users to trade on outcomes of real-world events, including elections, inflation, sports and scientific developments.

Prediction-market volumes have surged amid rising retail participation, sports-related activity, political events and demand for real-time information. As event contracts can generate trading activity regardless of cryptocurrency-market direction, they could reduce Coinbase’s dependence on crypto trading volumes, which remain highly correlated with asset prices.

Originally published on zacks.com, part of the BLOX Digital Content Exchange.

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