Celsius Holdings Q2 Earnings Miss Estimates, Revenues Increase 11% Y/Y

Celsius Holdings’ adjusted earnings of 36 cents per share missed the Zacks Consensus Estimate of 42 cents and were down 23% from the year-ago number. 

Total revenues of $817.9 million missed the Zacks Consensus Estimate of $883 million. However, the top line surged 11% year over year. The quarter reflected strong Alani Nu demand and Rockstar Energy contributions, partly offset by a decline in CELSIUS brand revenues.

Alani Nu generated $364.4 million in second-quarter sales, benefiting from strong consumer demand, higher orders from the company’s largest customer during the PepsiCo distribution transition and the limited-time Purple Cotton Candy launch. Rockstar Energy added $66.5 million in revenues. CELSIUS brand revenues decreased 11.7% year over year.

Gross profit increased 3.4% year over year to $393.7 million, but gross margin contracted 340 basis points to 48.1%. The decline reflected higher promotional and incentive activity as a percentage of revenues and channel mix, partly offset by acquisition-integration improvements and the absence of prior-year Alani Nu inventory step-up expense.

Adjusted SG&A was $233.8 million. As a percentage of net sales, adjusted SG&A expenses increased 50 basis points to 28.6% from 28.1% in the prior-year quarter.

Adjusted EBITDA declined 12% to $184.2 million, with the adjusted EBITDA margin falling to 22.5% from 28.4%.

Decoding CELH’s Segment-Wise Results

North America revenues increased 11% year over year to $790.7 million in the second quarter. 

International revenues rose 10% to $27.2 million, supported by momentum in established Nordic markets and expansion markets such as Iberia, the United Kingdom, Ireland, France, Australia, New Zealand and Benelux.

Insights Into CELH’s Retail Performance

Retail sales of the Celsius Holdings portfolio, including CELSIUS, Alani Nu and Rockstar Energy, in U.S. tracked channels increased 31% for the 13 weeks ended June 28, 2026. Celsius Holdings captured a 20.1% dollar share of the U.S. RTD energy category during the period.

CELSIUS brand retail sales decreased 2% year over year and held a 9.5% dollar share of the category.

Alani Nu retail sales jumped 55.7% and reached an 8.7% dollar share, supported by innovation, wider distribution and consumer adoption. 

Rockstar Energy retail sales fell 13% and accounted for a 1.9% dollar share.

CELH’s Financial Health

The company ended the quarter with cash and cash equivalents of $631.2 million, and total stockholders' equity of $1,199.6 million.

During the second quarter, the company repurchased approximately $100.4 million of shares. 

This Zacks Rank #4 (Sell) company’s shares have fallen 30.6% in the past three months against the industry’s 6.6% growth.

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