Demotech, Inc. (PRNewsFoto/Demotech, Inc.)

Demotech, Inc. (PRNewsFoto/Demotech, Inc.)

COLUMBUS, Ohio, Aug. 20, 2026 /PRNewswire/ -- The Machinery Haulers Association, TMHA, held its 2026 Safety & Security Conference on August 17 to 19, 2026, in Lake Geneva, Illinois. Joe Petrelli, Demotech co-founder and President, informed the attendees of the history behind the research project that unearthed the previously covert online business model of tech-enabled litigation instigation – the harnessing of artificial intelligence platforms to redirect online traffic or searches for the purpose of securing contested or litigated claims against insurance companies or trucking organizations. The annual online advertising spend and re-direction of traffic focused on the transportation industry is second only to the targeting of the insurance sector.

Demotech, Inc. (PRNewsFoto/Demotech, Inc.)

Originally published on the BLOX Digital Content Exchange.

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