Victoria’s Secret & Co. VSXY is now more than a year into its Path to Potential strategy, with management highlighting continued momentum and increasingly focused, agile execution. The strategy is centered on strengthening customer relationships and reinforcing the foundation of the business. The company said that these efforts are strengthening execution and customer connections while supporting its goal of creating sustainable, long-term value as the strategy progresses.

A key focus is strengthening customer connections and building a stronger foundation for sustainable long-term value. World Building is an important part of this effort, creating distinct and emotionally resonant ecosystems for the VS and PINK brands. By bringing together product, marketing, customer experience and visual identity, the company is developing clear and recognizable brand identities designed to create more immersive customer experiences.

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