Accenture ACN entered into a multi-year collaboration with Dabur India Limited, one of India’s leading FMCG companies, to accelerate the adoption of artificial intelligence (“AI”) and build a future-ready digital enterprise. The initiative aims to strengthen decision-making, enhance business agility and create new opportunities for profitable growth by embedding AI across Dabur.

The collaboration builds on Dabur’s ongoing investments in cloud technologies and digital core modernization. As part of the engagement, Accenture will help establish a scalable and unified data foundation by integrating internal, external, structured and unstructured data into a centralized data lake. This approach is expected to enable standardized, automated and reliable data flows across the enterprise. The enhanced data infrastructure will support the deployment of control towers and digital dashboards, providing real-time visibility into key performance indicators and enabling faster, more informed responses to changing market conditions.

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